My Role

Situation

Task

Action

Result

UX Strategist

Signify Health provides In-home health evaluations (IHEs) that help individuals get the healthcare they need in the comfort of their own homes, they wanted to figure out how to encourage adults starting Medicare to utilize their service but were not sure where to begin.

Together, students of the Master's program of Interaction Design at the University of North Texas and Signify Health's IHE design team dove into in-depth research, interviews and analysis to figure out how to help expand their reach to potential members.

I was responsible for several areas of the project including analyzing competitors, identifying and validating factors associated with IHEs, extracting insights from interviews conducted by peers, brainstorming and creating solutions based on what we learned and packaging our findings into an organized deck with an appendix that details a deeper dive of our research.​

• I created a competitive analysis with my team and analyzed strengths and weaknesses against similar services.

• I analyzed and identified several areas of frustration including lack of trust as a major factor for those feeling hesitant about the service.

• I mapped out the experience while identifying specific areas where solutions could be implemented. 

• I created an executive summary of our major insights and solutions as well as worked with my team to create an appendix for a closer look for our more in-depth research and artifacts.

• I helped lay out our solutions, which are small changes that will leave a huge impact to the service, including adding gentle reminders through phone calls and mailers, building more of a community presence, through pop-ups at members' local CVS pharmacies, and creating personalized health profiles through AI and other emerging technologies to establish a stronger foundation of trust.

After 5 weeks of in-depth research and analysis, I presented alongside my team with our findings to Signify Health, who will be utilizing our research as a training guide to inform their design team and create viable solutions related to establishing a stronger foundation of trust through small changes in the IHE experience.